DIGITAL MARKETING
Is Creating Explainer Videos Still An Effective Marketing Tactic? 5 Ideas To Try
Marketers have long used videos as a form of communicating the brand features in a storytelling format to keep the viewers engaged. But in recent days, there have been more explainer videos coming into the scene since they provide storytelling to the maximum. Not just storytelling, they also help the business with conversions, which is important for a marketing campaign. For instance, some reports show how explainer videos can increase conversion by 80%, especially when placed on landing pages.
This statistic goes on to show how explainer videos are still an effective marketing tactic. However, in this digital age, marketers have to come up with new ideas that can relate to the audience who are interested in learning about the brand through good visual storytelling. In this blog, we are going to look into whether creating explainer videos is still an effective marketing tactic with examples of five ideas to try.
Pick A Popular Game
Explainer videos are best put into use when they can capture attention; the users must be interested enough in the topic, and picking a popular game with a big interest might be a good choice to create explainer videos. And that’s why online playing is a good game to begin with. Online games at Bovada present a wide variety of gaming offers, which speaks about the popularity of the game.
For many beginners, its might feel intimidating. The wide set of rules along with the increasing stakes of the game can be too complex for some gamers. That’s why creating an explainer video can be helpful since most strategies and gameplays can be broken down into simplified pieces that can be learned at a steady pace. These videos use visual aids, animations, and scenarios that can even make advanced tactics like card counting much more easy to learn.
Another great benefit of choosing to create explainer videos for popular games is its ability to boost engagement. Think about it; a video that focuses on gaming not only attracts players but also positions itself as an authority on the topic. This makes them perform well on platforms like YouTube and boosts SEO rankings.
Showcase Your Brand’s Story Using Live Action
A better option than static explainer videos might be live-action videos. This means the users can understand the brand a bit more and connect with them more emotionally. 97% of businesses say that explainer videos help viewers understand their business even more, and this statistic can be used to create live-action videos to show real-life examples of how your product provides value and impacts the world.
This combines two important aspects to engage the audience – storytelling and practical experience that helps the user understand what you offer.
Use Data-Driven Insights To Target Specific Audiences
Businesses need data to make the best and most informed choices. When we look at the context of explainer videos, we can learn about the type of content your viewers are engaging with the most for ideas. Using analytical tools can help you understand your audience at a deeper level and create a marketing strategy supported by data.
You can look into historical data and find out the most interesting topic viewers are looking at in your brand. For example, if your business deals with finance, there might be many topics such as investments, personal finance, etc. But if you find that people are looking for more personal finance topics, you could create an explainer video that can boost engagement and increase traffic and click-through rates even more.
Highlight Interactive Features To Boost Engagement
Recent trends have shown how businesses are focusing more on creating the best experience rather than focusing on product features alone. This is why we see interactive features in most marketing campaigns. For example, a study found that 52% of marketers use interactive features in their email to boost engagement and this has worked out for them. This presents an opportunity to create interactive explainer videos that allow the viewers to make choices, click on options, or explore different paths within the storyline.
If your brand is introducing a new product through an explainer video, you could add interactive elements within the product in its price, features, color, etc., to let the users learn more about the product in a custom experience.
Create A Series For Continuous Engagement
A single video might be impactful in the short term, but creating a series of videos talking about different aspects of a common topic can keep your audiences coming back for more. It’s much easier to find a video series than a single video since all these common videos target the same keywords and help the user find what they need and also explore additional topics. This has a benefit in terms of SEO by giving you topical authority over that topic. And in the context of marketing, more impressions mean more organic conversions.
Sharing files is deemed as a dispensable part in our daily lives, making our communication and work simpler within just a few taps of fingers.
When sharing files, you may first think of sending through email attachments. However, the fact is that sharing through email only supports small-sized files, with the common limit range of 20-30 MB.
If you have bulks of large files waiting to be sent, using email services is not a wise choice. So in such scenario, users may want to seek for solutions with more transfer size limits. So, online transfer services can be their life-saver.
WeTransfer is among the first choice for online file sharing, with transfer size limits of 2 GB. And if you have a WeTransfer account, you can then be granted an additional 1 GB of size limit.
Most of users have found that this size limit of 2GB is still not enough for sending massive files.
Today, the great news is that there are many services for sharing files similar to WeTransfer. Now, let’s explore them in detail.
What Is WeTransfer and What Does It Do?
In case of anyone from being unfamiliar with WeTransfer, firstly let’s know what WeTransfer exactly is and what its main features are.
Founded in 2009, WeTransfer travelled a long journey for helping people to send big files for nearly 15 years. With monthly active users of 80 million from over 190 counties, it is gaining more popularity all around the world.
It offers a quite smooth file transfer service either for individual purpose and profession purpose. A simple and intuitive interface is also the reason behind its success in file sharing.
Though WeTransfer comes with an array of benefits, the downsides of WeTransfer prompt users to seek for WeTransfer-like file-sharing sites.
The most frequently happened reasons of users trying to look for WeTransfer alternatives are listed below:
- Limited file sharing sizes
WeTransfer only provides file transfer sizes for limited 2 GB, which is insufficient for heavy file transfers, such as high-quality photos, high-resolution videos, work files, and etc.
- Password protection only available for premium users
If you are a free account user, you can’t add a set of double-dual digit passwords to your files. So everyone who has the link can access your files directly without entering passwords.
- Failure of access to WeTransfer website sometimes
Some Indian ISPs are not allowed to access WeTransfer website, which sets certain degrees of obstacles for users.
Best 3 Sites Like WeTransfer
If you figured out that WeTransfer is not the right option for you, don’t be disappointed. There are plenty of services similar to WeTransfer available right now.
Here are some well-loved WeTransfer alternatives:
1. TeraBox: Best Alternative to WeTransfer
Tried and tested, all of our team members come into the same conclusion that TeraBox can compensate all the downsides of WeTransfer and performs much more smoothly in multi-devices.
Its TeraTransfer is a to-go choice for sending large files online for free. You can transfer files without registration for file size limit of 5GB. And the most amazing part of this is that if you have logged in to the TeraBox account, you are free to enjoy unlimited file transfers with no size limitations.
TeraTransfer offers a flexibility of sharing options. You can either share via an anonymous link or via an email. Customizing validity period -24 hours, 1 month, 6 months, or permanent- and adding password to your files are also available on TeraTransfer.
So even if someone else acquired your file sharing link, they still can’t access it if they don’t have password or the file expires. Your sharing experiences are safely secured by TeraTransfer.
TeraBox provides users with massive 1024GB (1TB) free cloud storage. This storage space is much larger than most of the competitors in the market. Handling thousands of your high-quality photos and videos will no longer be a headache with TeraBox.
Another intelligent feature of TeraBox is its automatic backup function. You can sync all your files from any of your device. So, in this circumstance, you’ll never have to worry about accidental delete.
Trusted by more than 400 million users from 231 countries and regions, TeraBox is a wise option indeed. More than 23 million active users globally use TeraBox to store, share, and send their important files every day.
If you want a reliable and easy-to-use cloud storage tool, try TeraBox!
Pros:
- Large 1024GB cloud storage
- Unlimited file transfer for free users
- Automatic backup
- High security level with technology certification
- Customizable pricing plans
- Integration into other products
- Multi-device synchronization
- Compatible on all sorts of devices
- Intelligent photo gallery classification
- AI subtitles supported
- Recycle bins
- Easy to use
- Intuitive interface
Cons:
- Free version includes some ads
2. Sync
Sync is a versatile file storage platform that can manage all formats of files perfectly. You can either store, share, and collaborate using this tool.
Sync is especially recognized and praised for its strong focus on privacy, making it an excellent choice for users that prioritize data security.
Users can share files up to 5GB for free, which is 3GB large than WeTransfer. For those who have to share files with larger sizes, Sync is made exactly for them.
Pros:
- 5GB for free plans
- User-friendly interface
- Affordable pricing
- File backup and recovery
Cons:
- Not available on Linux devices
- Limited Free Storage for 5GB
3. Smash
Smash is a fantastic platform for sending exceptionally large files without any restrictions. It supports all file formats and folder types, making it easy and efficient to share with recipients.
Additionally, Smash highly values your privacy, ensuring that your files always remain safe from external threats and intrusions.
Thanks to its advanced algorithm, Smash claims to have accelerated the sharing speed to 5 times faster than other competitors in the market.
Pros:
- No file size restrictions
- Before downloading, users can preview the content
- 14 days of file availability for free users
- Enhanced file security function
Cons:
- Speed limit for free users
- Limited features in free plans
Final Thoughts
WeTransfer is a great option for users indeed. However, it comes with a few drawbacks. Its insufficient file size limitations and limited free user benefit are the most primary reasons for seeking alternatives.
To help you handle this, we discussed 3 WeTransfer-like tools above and you can try any of them to transfer files effortlessly and conveniently.
Actually, TeraBox is the most worth trying solution for its unlimited file transfer, 1024GB free storage space, reliable security measures, and much more powerful functions. So TeraBox is the best online cloud storage service ever. Go to its official website and enjoy convenient file management!
The Importance of Digital Marketing in Today’s Business Landscape
In today’s competitive environment, businesses must embrace innovative strategies to stand out and connect with their target audience. Digital marketing plays a pivotal role in achieving this, offering a wide range of tools and techniques to help brands enhance visibility, engage with customers, and drive revenue growth.
Unlocking Potential with Dublin Digital Marketing Solutions
Dublin has emerged as a hub for dynamic and forward-thinking digital marketing strategies. Dublin digital marketing solutions are tailored to meet the diverse needs of businesses, whether small startups or large enterprises. These services encompass everything from SEO optimization and social media campaigns to content creation and data-driven analytics, ensuring businesses can maximize their online impact and achieve sustainable growth.
By leveraging Dublin’s unique expertise in this field, companies can access innovative strategies that are not only effective but also highly adaptable to the ever-changing digital landscape.
Comprehensive Services Offered by Dublin Agencies
Agencies specializing in digital marketing solutions in Dublin focus on delivering results through a combination of tried-and-true methods and cutting-edge techniques:
- Search Engine Optimization (SEO): Ensuring that websites rank prominently on search engines to attract organic traffic.
- Content Marketing: Creating engaging, high-quality content that resonates with audiences and drives conversions.
- Social Media Management: Enhancing brand visibility and customer engagement across various social platforms.
- Pay-Per-Click (PPC) Advertising: Running targeted campaigns that deliver measurable returns on investment.
- Web Design and Development: Crafting user-friendly, visually appealing websites that enhance customer experiences.
The Role of Technology in Modern Marketing
The integration of technology into marketing has revolutionized how businesses interact with their customers. Dublin-based agencies are at the forefront of utilizing advanced tools, such as artificial intelligence, machine learning, and data analytics, to craft personalized marketing strategies. These technologies enable businesses to understand their audience better, predict consumer behavior, and adapt strategies in real time for maximum effectiveness.
Case Study: Revitalizing an E-commerce Business
A medium-sized e-commerce company in Dublin was struggling to compete with larger players in its industry. The company partnered with a local digital marketing agency to revamp its strategy and improve its market presence.
Strategy Implementation
- SEO Optimization: The agency performed an in-depth audit of the website and implemented high-performing keywords, resulting in a 50% increase in organic traffic within three months.
- Social Media Campaigns: They launched targeted ads on platforms like Instagram and Facebook, which generated a 200% rise in engagement rates.
- Content Marketing: The creation of educational blogs, videos, and infographics not only established the company as an authority in its niche but also increased customer trust and loyalty.
- Email Marketing: Personalized email campaigns were crafted, resulting in a 35% boost in repeat purchases.
Results
Within a year, the company experienced a 60% increase in revenue and gained a significant share of the market. The tailored strategies implemented by the Dublin digital marketing agency proved instrumental in achieving these milestones.
How to Choose the Right Digital Marketing Partner
Selecting the right digital marketing agency is crucial to your business’s success. Here are some tips to help you make an informed decision:
- Evaluate Their Expertise: Choose an agency with experience in your industry and a proven track record of success.
- Review Case Studies: Look for agencies that can demonstrate their ability to deliver results through real-world examples.
- Understand Their Approach: A good agency will prioritize understanding your business goals and tailor strategies accordingly.
- Focus on Communication: Open and transparent communication is vital for a successful partnership.
Conclusion
Investing in Dublin digital marketing solutions can transform the trajectory of your business. By leveraging innovative strategies and cutting-edge technologies, these agencies provide businesses with the tools they need to excel in a competitive digital landscape. Whether you’re looking to boost visibility, enhance customer engagement, or drive sales, Dublin’s digital marketing experts are equipped to deliver exceptional results.
Take the first step toward elevating your business by partnering with a digital marketing agency in Dublin that understands your goals and is committed to helping you achieve them.
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