DIGITAL MARKETING
Is Creating Explainer Videos Still An Effective Marketing Tactic? 5 Ideas To Try

Marketers have long used videos as a form of communicating the brand features in a storytelling format to keep the viewers engaged. But in recent days, there have been more explainer videos coming into the scene since they provide storytelling to the maximum. Not just storytelling, they also help the business with conversions, which is important for a marketing campaign. For instance, some reports show how explainer videos can increase conversion by 80%, especially when placed on landing pages.
This statistic goes on to show how explainer videos are still an effective marketing tactic. However, in this digital age, marketers have to come up with new ideas that can relate to the audience who are interested in learning about the brand through good visual storytelling. In this blog, we are going to look into whether creating explainer videos is still an effective marketing tactic with examples of five ideas to try.
Pick A Popular Game
Explainer videos are best put into use when they can capture attention; the users must be interested enough in the topic, and picking a popular game with a big interest might be a good choice to create explainer videos. And that’s why online playing is a good game to begin with. Online games at Bovada present a wide variety of gaming offers, which speaks about the popularity of the game.
For many beginners, its might feel intimidating. The wide set of rules along with the increasing stakes of the game can be too complex for some gamers. That’s why creating an explainer video can be helpful since most strategies and gameplays can be broken down into simplified pieces that can be learned at a steady pace. These videos use visual aids, animations, and scenarios that can even make advanced tactics like card counting much more easy to learn.
Another great benefit of choosing to create explainer videos for popular games is its ability to boost engagement. Think about it; a video that focuses on gaming not only attracts players but also positions itself as an authority on the topic. This makes them perform well on platforms like YouTube and boosts SEO rankings.
Showcase Your Brand’s Story Using Live Action
A better option than static explainer videos might be live-action videos. This means the users can understand the brand a bit more and connect with them more emotionally. 97% of businesses say that explainer videos help viewers understand their business even more, and this statistic can be used to create live-action videos to show real-life examples of how your product provides value and impacts the world.
This combines two important aspects to engage the audience – storytelling and practical experience that helps the user understand what you offer.
Use Data-Driven Insights To Target Specific Audiences
Businesses need data to make the best and most informed choices. When we look at the context of explainer videos, we can learn about the type of content your viewers are engaging with the most for ideas. Using analytical tools can help you understand your audience at a deeper level and create a marketing strategy supported by data.
You can look into historical data and find out the most interesting topic viewers are looking at in your brand. For example, if your business deals with finance, there might be many topics such as investments, personal finance, etc. But if you find that people are looking for more personal finance topics, you could create an explainer video that can boost engagement and increase traffic and click-through rates even more.
Highlight Interactive Features To Boost Engagement
Recent trends have shown how businesses are focusing more on creating the best experience rather than focusing on product features alone. This is why we see interactive features in most marketing campaigns. For example, a study found that 52% of marketers use interactive features in their email to boost engagement and this has worked out for them. This presents an opportunity to create interactive explainer videos that allow the viewers to make choices, click on options, or explore different paths within the storyline.
If your brand is introducing a new product through an explainer video, you could add interactive elements within the product in its price, features, color, etc., to let the users learn more about the product in a custom experience.
Create A Series For Continuous Engagement
A single video might be impactful in the short term, but creating a series of videos talking about different aspects of a common topic can keep your audiences coming back for more. It’s much easier to find a video series than a single video since all these common videos target the same keywords and help the user find what they need and also explore additional topics. This has a benefit in terms of SEO by giving you topical authority over that topic. And in the context of marketing, more impressions mean more organic conversions.
DIGITAL MARKETING
How to Become a Salesforce Developer in 2025?

Salesforce development remains one of the most sought-after career paths in the technology sector. With Salesforce dominating the CRM landscape and businesses increasingly relying on its robust ecosystem, the demand for skilled Salesforce Developers is only growing.
This guide explores the detailed steps required to embark on this rewarding career in 2025.
Roadmap to Becoming a Salesforce Developer in 2025
Step 1: Understand the Salesforce Ecosystem
Start by familiarizing yourself with the core functionalities of Salesforce. It’s more than just a CRM platform; Salesforce provides specialized clouds such as Sales Cloud, Marketing Cloud, and Service Cloud, each catering to different business areas. Leverage Salesforce’s free learning tool, Trailhead, to build foundational knowledge while earning badges and certifications.
Enrolling in a Salesforce Developer course provides the foundational knowledge and practical experience needed to pursue certifications and offers a clear, step-by-step framework for reaching your career goals.
Step 2: Learn the Technical Foundations
A successful Salesforce Developer needs a mix of technical skills. Here’s what you should focus on:
- Apex: Salesforce’s proprietary programming language for backend customization.
- Lightning Web Components (LWC): A modern framework for building reusable UI components using JavaScript.
- SOQL: Salesforce Object Query Language, used to interact with the Salesforce database efficiently.
- Front-End Development: Proficiency in HTML, CSS, and JavaScript is essential for customizing user interfaces.
Practical application is key, enhance your expertise in Salesforce development through Trailhead, a flexible, self-guided learning platform, or by exploring in-depth online courses like those offered by saasguru. These options include immersive training sessions, hands-on projects, and mock exams designed to solidify your skills.
Step 3: Get Certified
Salesforce certifications are a testament to your expertise and enhance your credibility with employers. Begin your certification journey with these:
- Salesforce Certified Administrator: Understand the platform’s core features.
- Salesforce Platform Developer I: Dive into essential programming and development concepts.
- Salesforce Platform Developer II: Master advanced topics like performance optimization and design patterns.
Certifications are not just milestones but also structured pathways to guide your learning.
Step 4: Gain Hands-On Experience
Theoretical knowledge alone isn’t enough. Use Salesforce’s free Developer Edition to experiment with custom applications. Build practical projects such as lead management tools or automated reporting systems to reinforce your learning. Engage in volunteering opportunities with nonprofits to work on real-world challenges while contributing to the community.
Step 5: Build a Strong Portfolio
A well-curated portfolio demonstrates your capabilities and helps you stand out to potential employers. Start by showcasing:
- Basic Projects: Develop simple tools like task organizers or inventory trackers.
- Advanced Solutions: Include examples of AI-driven dashboards or third-party integrations.
- Collaborative Work: Highlight open-source contributions or team projects hosted on GitHub.
Step 6: Specialize in a Niche
Salesforce development offers a wide range of specialization opportunities. By honing expertise in a specific area, you can set yourself apart from other developers and command higher pay. Here are some niches to consider:
Salesforce Lightning Development
Master the Lightning framework and LWC to build modern, user-friendly interfaces that enhance productivity and user experience.
Integration Expertise
Learn how to connect Salesforce with third-party systems using tools like MuleSoft, REST APIs, and SOAP APIs. Integration specialists are highly valued for their ability to create seamless workflows between platforms.
Salesforce DevOps
Focus on tools like Git, Jenkins, and CI/CD pipelines to streamline deployment and version control processes. This specialization is critical for large-scale projects that require continuous updates.
Step 7: Network and Join the Salesforce Community
Salesforce’s vibrant community is a goldmine for networking, mentorship, and learning opportunities. By engaging with this network, you can stay informed about industry trends and gain valuable insights. Here’s how to get involved:
Trailblazer Community
Join local Trailblazer groups or online forums where developers share knowledge, collaborate on projects, and solve challenges together.
Salesforce Events
Attend events like Dreamforce or World Tours to connect with industry leaders, discover innovations, and explore career opportunities.
Mentorship Programs
Seek guidance from experienced Salesforce professionals. Mentors can help you refine your skills, prepare for interviews, and navigate your career path effectively.
Step 8: Stay Updated with Salesforce Innovations
Salesforce’s triannual updates introduce new features and tools that enhance the platform’s functionality. Developers who stay ahead of these updates can build more efficient solutions. Prioritize learning about:
- Einstein AI: Salesforce’s AI tool that enables predictive analytics and personalized customer experiences.
- Flow Orchestrator: A feature that simplifies the automation of complex business processes.
- Slack Integrations: Enhance team collaboration by connecting Salesforce with Slack.
Follow official blogs, webinars, and release notes to stay informed.
Step 9: Prepare for Interviews and Build Your Brand
Landing your first job as a Salesforce Developer requires preparation and a strong professional presence. Here’s how to get ready:
Update Your LinkedIn Profile
Highlight your certifications, skills, and projects. Use keywords relevant to Salesforce development to make your profile discoverable.
Practice Interview Questions
Explore common Salesforce interview questions, focusing on both technical and behavioral aspects. Mock interviews can help build confidence.
Leverage the Hire Me Button
Salesforce’s Trailhead profile includes a “Hire Me” button. Enable this feature to signal your job readiness to recruiters.
Step 10: Explore Career Growth Opportunities
Salesforce development offers numerous growth opportunities, allowing you to evolve your career as you gain experience. Here are some pathways:
Advanced Developer Roles
Progress to roles like Senior Developer or Technical Lead, where you manage complex projects and mentor junior developers.
Salesforce Architect
Architects design comprehensive solutions and oversee large-scale implementations. This role combines technical expertise with strategic planning.
Consulting and Freelancing
Leverage your expertise to work independently or with consulting firms. This path offers flexibility and the potential for higher earnings.
Conclusion
Becoming a Salesforce Developer in 2025 is a journey of continuous learning, skill-building, and networking. By mastering technical concepts, earning certifications, and gaining hands-on experience, you can unlock a career that is both fulfilling and future-proof.
Advance your career with specialized Salesforce training programs tailored to your aspirations. Whether you’re aiming for certifications like Marketing Cloud Email Specialist, Consultant, or Developer, these courses combine live training, interactive assignments, and extensive practice tests to ensure a comprehensive and effective learning journey.
FAQs
- How long does it take to become a Salesforce Developer?
It typically takes 3–6 months to gain foundational skills and certifications. However, mastering advanced concepts and gaining hands-on experience can take up to a year.
- Do I need a computer science degree to become a Salesforce Developer?
No, a degree isn’t mandatory. Many non-IT professionals transition successfully into Salesforce development with the help of Trailhead and certification programs.
- Can I become a Salesforce Developer without coding experience?
Yes, you can start with Salesforce Administrator skills and gradually learn coding through tools like Trailhead and Apex Hours.
- What certifications are essential for Salesforce Developers?
The key certifications are Salesforce Certified Administrator, Salesforce Platform Developer I, and Salesforce Platform Developer II.
- How do I find my first job as a Salesforce Developer?
Build a strong portfolio, update your LinkedIn profile, and use resources like Trailhead’s Hire Me button. Networking through Salesforce communities can also help you land opportunities.
DIGITAL MARKETING
Charting Your Path: From Passion to Influence in the Digital World

In the digital age, opportunities abound for individuals eager to convert their passions into a career in influence. Whether you document travel escapades, showcase culinary creations, or unravel the intricacies of tech gadgets, there’s a niche waiting to be explored. As more enthusiasts contemplate building a career as an influencer, the realm expands with creative, engaging voices that captivate audiences worldwide. Charting a successful course requires strategic planning to resonate with your audience while leaving a stamp of authenticity.
Success in this evolving field mandates a structured approach marked by authenticity and a keen understanding of your audience’s desires. Tapping into methods that have proven effective for countless influencers can guide aspiring individuals through the competitive landscape efficiently and thoughtfully.
Discover Your Niche
In the crowded digital content marketplace, claiming a unique position is crucial for establishing a brand identity. Identifying a niche differentiates you from the masses and ensures you attract and retain the right audience. Consider what genuinely ignites your interest. What unique perspective or expertise do you possess that can serve as your differentiator? Engaging deeply with your interests often leads to the most sincere and effective audience connections.
How to Create Engaging Content
The heart of an influential career lies in the content you create. Exceptional content is captivating and relatable, bridging the gap between influencer and audience. Combining compelling storytelling with stunning visuals adds depth to posts, enriching the viewer’s experience. Continually seek feedback and be open to experimenting with diverse content formats. This flexibility may result in finding innovative methods to captivate your audience and expand your platform. High-quality visuals, heartfelt storytelling, and encouraging interaction are vital elements when creating content.
Tips for Creating Engaging Content:
- Utilize high-quality visuals to enhance the storytelling aspect.
- Incorporate personal stories to create relatable and emotional connections.
- Encourage audience engagement through interactive elements like polls or Q&A sessions.
Strategies to Grow Your Audience
The journey to expanding your follower base goes beyond merely publishing content; it’s about creating lasting relationships that foster trust and engagement. Building a community around common interests allows for more profound connections and interactions. Expanding your presence on various social media platforms creates distinct chances to connect with diverse audience groups.
Strategies to Consider:
- Work with other influencers to access their audience groups and allow them to reach yours.
- Conduct live sessions to engage with your audience instantly, boost visibility, and foster connections.
- Harness the power of authenticity through storytelling to foster a genuine connection with your audience.
Ways to Monetize Your Influence
Once a solid audience foundation is in place, exploring avenues to monetize your influence becomes an exciting next step. Sponsored content, affiliate marketing, and launching personal products or services are viable pathways. Each opportunity aligns differently depending on your brand ethos and audience needs, offering diversification in revenue streams. This adaptability allows you to remain true to your core values while exploring different monetization options.
Maintaining Authenticity for Long-Term Success
In the quest for growth and monetization, maintaining authenticity becomes crucial. Staying true to your values and brand amidst various offers and industry trends preserves the trust and loyalty of your audience. Authenticity ensures you resonate with your audience, allowing for long-term sustainability. A genuine approach protects your brand image and fosters deeper connections, forming a solid foundation for continuous growth and evolution.
Navigating the Challenges
The journey of an influencer is fraught with challenges, from keeping pace with ever-changing algorithms to handling negative feedback or resistance. Navigating these obstacles requires resilience and a readiness to adapt. Welcome the learning process and see obstacles as chances for development. Being prepared and agile in facing setbacks enables you to maintain forward momentum while refining your strategy and approach. Fostering an optimistic attitude and gaining insights from failures encourages a satisfying and enriching journey.
Case Study Examples of Successful Influencers
Observing the journeys of successful influencers can yield rich insights into the mechanisms of influence. Learning from real-world examples provides practical strategies and inventive solutions, empowering you in your path. Each influencer narrative offers valuable lessons that can inspire and guide your unique journey, helping you identify the core strategies that resonate with your goals while fueling your motivation and determination. Embarking on a career as an influencer involves a harmonious blend of strategic planning, authentic engagement, and constant adaptation. Whether you’re a newcomer or further along your path, maintaining a passion-driven mindset makes the journey rewarding. Passion is the catalyst behind your success, fueling genuine connections and creating a resonating impact with your audience, making the digital realm not just a career but a platform for genuine influence.
DIGITAL MARKETING
Sites Like WeTransfer: 3 WeTransfer.com Competitors (2025)

Sharing files is deemed as a dispensable part in our daily lives, making our communication and work simpler within just a few taps of fingers.
When sharing files, you may first think of sending through email attachments. However, the fact is that sharing through email only supports small-sized files, with the common limit range of 20-30 MB.
If you have bulks of large files waiting to be sent, using email services is not a wise choice. So in such scenario, users may want to seek for solutions with more transfer size limits. So, online transfer services can be their life-saver.
WeTransfer is among the first choice for online file sharing, with transfer size limits of 2 GB. And if you have a WeTransfer account, you can then be granted an additional 1 GB of size limit.
Most of users have found that this size limit of 2GB is still not enough for sending massive files.
Today, the great news is that there are many services for sharing files similar to WeTransfer. Now, let’s explore them in detail.
What Is WeTransfer and What Does It Do?
In case of anyone from being unfamiliar with WeTransfer, firstly let’s know what WeTransfer exactly is and what its main features are.
Founded in 2009, WeTransfer travelled a long journey for helping people to send big files for nearly 15 years. With monthly active users of 80 million from over 190 counties, it is gaining more popularity all around the world.
It offers a quite smooth file transfer service either for individual purpose and profession purpose. A simple and intuitive interface is also the reason behind its success in file sharing.
Though WeTransfer comes with an array of benefits, the downsides of WeTransfer prompt users to seek for WeTransfer-like file-sharing sites.
The most frequently happened reasons of users trying to look for WeTransfer alternatives are listed below:
- Limited file sharing sizes
WeTransfer only provides file transfer sizes for limited 2 GB, which is insufficient for heavy file transfers, such as high-quality photos, high-resolution videos, work files, and etc.
- Password protection only available for premium users
If you are a free account user, you can’t add a set of double-dual digit passwords to your files. So everyone who has the link can access your files directly without entering passwords.
- Failure of access to WeTransfer website sometimes
Some Indian ISPs are not allowed to access WeTransfer website, which sets certain degrees of obstacles for users.
Best 3 Sites Like WeTransfer
If you figured out that WeTransfer is not the right option for you, don’t be disappointed. There are plenty of services similar to WeTransfer available right now.
Here are some well-loved WeTransfer alternatives:
1. TeraBox: Best Alternative to WeTransfer
Tried and tested, all of our team members come into the same conclusion that TeraBox can compensate all the downsides of WeTransfer and performs much more smoothly in multi-devices.
Its TeraTransfer is a to-go choice for sending large files online for free. You can transfer files without registration for file size limit of 5GB. And the most amazing part of this is that if you have logged in to the TeraBox account, you are free to enjoy unlimited file transfers with no size limitations.
TeraTransfer offers a flexibility of sharing options. You can either share via an anonymous link or via an email. Customizing validity period -24 hours, 1 month, 6 months, or permanent- and adding password to your files are also available on TeraTransfer.
So even if someone else acquired your file sharing link, they still can’t access it if they don’t have password or the file expires. Your sharing experiences are safely secured by TeraTransfer.
TeraBox provides users with massive 1024GB (1TB) free cloud storage. This storage space is much larger than most of the competitors in the market. Handling thousands of your high-quality photos and videos will no longer be a headache with TeraBox.
Another intelligent feature of TeraBox is its automatic backup function. You can sync all your files from any of your device. So, in this circumstance, you’ll never have to worry about accidental delete.
Trusted by more than 400 million users from 231 countries and regions, TeraBox is a wise option indeed. More than 23 million active users globally use TeraBox to store, share, and send their important files every day.
If you want a reliable and easy-to-use cloud storage tool, try TeraBox!
Pros:
- Large 1024GB cloud storage
- Unlimited file transfer for free users
- Automatic backup
- High security level with technology certification
- Customizable pricing plans
- Integration into other products
- Multi-device synchronization
- Compatible on all sorts of devices
- Intelligent photo gallery classification
- AI subtitles supported
- Recycle bins
- Easy to use
- Intuitive interface
Cons:
- Free version includes some ads
2. Sync
Sync is a versatile file storage platform that can manage all formats of files perfectly. You can either store, share, and collaborate using this tool.
Sync is especially recognized and praised for its strong focus on privacy, making it an excellent choice for users that prioritize data security.
Users can share files up to 5GB for free, which is 3GB large than WeTransfer. For those who have to share files with larger sizes, Sync is made exactly for them.
Pros:
- 5GB for free plans
- User-friendly interface
- Affordable pricing
- File backup and recovery
Cons:
- Not available on Linux devices
- Limited Free Storage for 5GB
3. Smash
Smash is a fantastic platform for sending exceptionally large files without any restrictions. It supports all file formats and folder types, making it easy and efficient to share with recipients.
Additionally, Smash highly values your privacy, ensuring that your files always remain safe from external threats and intrusions.
Thanks to its advanced algorithm, Smash claims to have accelerated the sharing speed to 5 times faster than other competitors in the market.
Pros:
- No file size restrictions
- Before downloading, users can preview the content
- 14 days of file availability for free users
- Enhanced file security function
Cons:
- Speed limit for free users
- Limited features in free plans
Final Thoughts
WeTransfer is a great option for users indeed. However, it comes with a few drawbacks. Its insufficient file size limitations and limited free user benefit are the most primary reasons for seeking alternatives.
To help you handle this, we discussed 3 WeTransfer-like tools above and you can try any of them to transfer files effortlessly and conveniently.
Actually, TeraBox is the most worth trying solution for its unlimited file transfer, 1024GB free storage space, reliable security measures, and much more powerful functions. So TeraBox is the best online cloud storage service ever. Go to its official website and enjoy convenient file management!
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